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December 13, 2023

Leap Event Technology Announces Digital Ticketing Partnership With Varsity Spirit

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Leap is Varsity Spirit’s Official Ticketing Provider

DALLAS, TX – December 13, 2023Leap Event Technology (formerly Patron Technology) announced today its digital ticketing partnership with Varsity Spirit supporting their hundreds of cheerleading and dance events that represent over 2.5M annual event attendees. Leap will provide Varsity Spirit with its ticketing solutions for live and virtual events and attendee activations, as well as data reporting and analytics.

Earlier this year, Leap used its enterprise ticketing platform to successfully support a pilot event at Varsity Spirit’s U.S. Finals in Worcester, MA. That proof of concept has now been translated into a multi-year, multi-product partnership with a focus on engaging fans to elevate their experience and to capture more detailed data to personalize and tailor future events to fan preferences.  

Leap also rolled out a mobile app solution at Varsity Spirit’s NCA All-Star National Championship and The D2 Summit events in Spring 2023. The mobile app created an enhanced event experience for event attendees, allowing them to create their own schedule of teams to watch and get real-time updates quickly to ensure fans always had the most recent information.

Matt Deimund, Varsity Spirit’s Chief Transformation Officer, said, “We knew that a 100% digital ticketing experience was an important way to deliver our event attendees a first-class onsite experience.   Deimund added, “Our complex multi-day, multi-stage events run concurrently and provide particular challenges to many mobile apps. Leap handles all of this seamlessly and provides integrated digital ticketing for these specialized events.”

“Varsity Spirit is the kind of forward-thinking and collaborative groups we want to be – and truly enjoy – working with,” stated Rick Weldon, SVP, Client Strategy for Leap. “And we respect their desire to ‘try us out’ with a pilot project that only helped to showcase not only our great technology but our fantastic staff who work side by side with clients every step of the way.

Varsity Spirit sponsors and supports hundreds of events across the United States and worldwide. Leap Event Technology will help Varsity Spirit support these events and continue to enhance and evolve the overall experience.

To find out more information about Leap Event Technology, visit

About Leap Event Technology

Leap’s global event technology solution empowers organizers to transform their events into electrifying experiences for attendees. The company provides an all-in-one suite of ticketing, mobile apps, experiential marketing, CRM, and event management tools, combined with expert marketing and analytics services. This unified approach empowers organizers to drive nonstop engagement and capture fan insights before, during, and after their event. With offices in Dallas, Pittsburgh, Montreal, and Sydney, plus an expansive remote workforce, their team is dedicated to helping organizers connect with audiences and bring once-in-a-lifetime experiences to eventgoers around the world. Their game-changing technology and passionate team are why the most iconic brands in attractions, music, fandom conventions, sports, and the arts use Leap to elevate their experiences. Find out more at

About Varsity Spirit

Memphis-based Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team, and performing arts. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics, and competitions, impacting more than a million athletes each year. Focused on safety, entertainment, and traditional school leadership, Varsity Spirit’s employees have been dedicated to celebrating spirit through its brands since 1974. For more information about Varsity Spirit or Varsity Brands, please visit or

Leap Media Contacts:
Caroline Passe
Public Relations Coordinator
Doug Lyons
SVP, Marketing & Communications

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