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Marketing & Analytics

Our marketing and analytics services put your event front and center!

Powered by smart CRM, digital, and email strategies, our event marketing solution scales your audience and turns crowds into super fans.

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Reach the Right People at the Right Time

You focus on crafting the best event experience; we’ll handle the marketing. When it comes to CRM, digital ads, and email, our team of event marketing service experts builds winning, data-driven campaigns for countless companies – from sports and agencies to festivals and venues everywhere. Yours is next.

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Your Data. Our Fuel for Unstoppable Marketing.

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Email Marketing

We craft and execute email campaigns that drive conversions, offer a mobile-optimized experience, and save you time.

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Digital Advertising

We provide smarter data, sharper ads, and stronger fan connections from first click to final conversion.

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CRM Optimization

We maximize how you use your CRM, which means we tailor, track, and streamline it so you can focus on growth.

Power Up Your Event Marketing Today

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Drive more sales, at scale

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Smart Targeting

Leverage your data for more precise targeting to the right people and generate stronger demand from them.

Strategy Building

Uncover the marketing plan that works best to convert your audience into diehard fans – with less work for you.

Content Creation

Create high-quality content and campaigns at scale that fully tell your company’s story and drive conversions.

Optimized Technology

Activate your data with the best platforms to maximize ROI, learning what to use, how to use it, and what to pay for it.

Execution Team

Recruit our team of marketing experts to plan and execute your marketing strategies according to your goals and on your schedule.

Powerful Insights

Gain deeper insights into fan behavior, ROI, and sponsor impact with our custom dashboards to make strategic decisions.

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Smarter Data. Stronger Campaigns. Bigger Results.

From email to ads to CRM, we execute and track it all for you. Metrics guide our every move, data fuels our campaign optimizations, and constant testing keeps your results climbing. Our philosophy? Test. Measure. Improve. Repeat.

Frequently Asked Questions

What is the best platform to promote an event?

There’s no one-size-fits-all platform; what’s best for your events depends on your audience, budget, and campaign goals. That said, your ideal platform is the one that targets your audience with precision and tracks meaningful results. At Leap Event Technology, our marketing analytics services help you cut through the noise by leveraging multi-channel promotion: email campaigns, digital ads, CRM optimization, and more. No matter what marketing channels you tap into, the “best platform” is whatever event marketing services maximize the use of your full marketing ecosystem.

What is event marketing software?

Event marketing software is the digital engine that brings your promotion, communications, and data analytics into one place. That way, you’re not managing ten separate tools and teams. The right event marketing technology and services will handle things for you like email campaigns, CRM integrations, launching ads, and measuring ROI. For event organizers, that means work to promote your events and more time building the kinds of experiences that turn one-time visitors into life-long fans.

What are some examples of Leap’s event marketing tools?

Leap’s marketing analytics solutions give companies an experienced team and full suite of tools to make promotion smarter and easier. Our email marketing management is mobile-first and automates customer journeys to keep audiences engaged and coming back. Our digital advertising services leverage attendee data and journey analytics to reach the right people and drive more ticket sales. Leap also offers CRM optimization, streamlining your workflows and connecting every fan touchpoint to actionable data. On top of that, our personalized dashboards give you a clear view of campaign performance so you can compare channels and make data-driven decisions. We also offer regular event marketing consultations to keep your team on top of trends and best mobilize your data. That way, every campaign is sharper, faster, and more effective.

What happened to Fan Interactive?

Leap Event Technology acquired Fan Interactive in January 2023 to serve as the ultimate marketing and analytics team for their events. Since the acquisition, their services have been integrated into Leap's broader suite of event technology In June 2023, Fan Interactive was officially rebranded as Leap’s marketing and analytics team, reflecting its seamless adoption into Leap Event Technology’s capabilities.