Leap Event Technology Partners with SBX for The Smurf Experience’s Debut in North America

DALLAS, TX – November 21, 2024 – Leap Event Technology announced today they are now the official ticketing provider for The Smurf Experience in North America, following its record success in Europe with over 2 million attendees. In partnership with the SBX Group, Leap’s enterprise-ticketing system TicketLeap Pro (formerly ShowClix) will facilitate the ticket sales of this attraction’s multi-city tour across the United States and Canada in early 2025.

Originally designed by Belgium-based agency Cecoforma alongside the Smurf parent entity Peyo Company, The Smurf Experience has now partnered with the SBX Group to tailor this micro theme park to North American audiences. “Across Europe, millions have delighted in the experience we have created. Now we are thrilled to partner with SBX to bring this attraction to a new audience in the USA and allow them to interact with the Smurfs in an entirely new way as never before,” said Cecoforma CEO, Stéphan Uhoda. This endeavor also coincides with Paramount’s highly-anticipated Smurfs movie, scheduled to be released in July 2025.

In this immersive experience, attendees have the opportunity to “shrink down” to Smurf size and explore the magical world of the Smurfs. This 13,000-square-foot attraction is jam-packed with hands-on activities for the whole family, such as obstacle courses, scavenger hunts, immersive VR adventures, and meet-and-greets with Smurf characters. “Following the tremendous success of The Smurf Experience in Europe, where it brought sell-out crowds, we’re thrilled to bring this iconic attraction to the United States. The Smurfs have a rich legacy as a beloved and globally recognized brand, with over six decades of history that continues to capture imaginations across the world,” said SBX President and Chairman, David Dube.

Known for its powerful suite of event technology, marketing, and data solutions, Leap Event Technology has joined forces with SBX to fuel this experience’s ticket sales. More specifically, they will be utilizing TicketLeap Pro, Leap’s enterprise-level ticketing solution that’s used by some of the world’s most iconic events in sports and entertainment. Michael Marty, Leap’s President, shared, “It is our privilege to partner once again with SBX on another one of their amazing immersive experiences with an iconic, family-friendly brand like the Smurfs.”

Leap Event Technology is thrilled to power the ticketing for The Smurf Experience’s North American debut, in collaboration with SBX. By combining Leap’s innovative solutions with the expertise of SBX, this partnership will help deliver an unforgettable experience for Smurf fans across the United States and Canada in 2025.

About Leap Event Technology

Leap’s global event technology solution empowers organizers to transform their events into electrifying experiences for attendees. The company provides an all-in-one suite of ticketing, mobile apps, experiential marketing, CRM, merchant services, and event management tools, combined with expert marketing and analytics services. This unified approach empowers organizers to drive nonstop engagement and capture fan insights before, during, and after their event. With offices in Dallas, Montreal, and Sydney, plus an expansive remote workforce, their team is dedicated to helping organizers connect with audiences and bring once-in-a-lifetime experiences to eventgoers around the world. Their game-changing technology and passionate team are why the most iconic brands in attractions, music, fandom conventions, sports, and the arts use Leap to elevate their experiences. Find out more at www.leapevent.tech.

About SBX Group

SBX Group is a leading global entertainment agency with two distinct divisions: talent and attractions. The talent division represents the business interests of renowned athletes and high-profile media personalities. SBX cultivates strategic partnerships, joint ventures, owned brand IPs, and charitable initiatives, maximizing their clients’ commercial success and personal brand impact. The attractions division specializes in creating, owning, and operating captivating live entertainment experiences. This includes innovative touring productions and permanent installations in major entertainment hubs. For more information, visit www.wearesbx.com.