How Ice Castles
Got Its Start
Welcoming hundreds of thousands of families each winter, Ice Castles is a mesmerizing winter wonderland of soaring castles and breathtaking sculptures built from solid ice and illuminated with LED lights. It all began when Ice Castles Founder Brent Christensen wanted to build a playground for his kids at their home in Alpine, Utah after moving from California. Inspired by his neighbor who had created a giant mound of ice by attaching a sprinkler to a pole, Christensen decided to build his own ice cave in the yard for his kids to play in. Not only was it a hit with his family, but across his neighborhood too – and eventually his whole town!
Since those humble beginnings in 2006, Ice Castles has now emerged as one of the most highly anticipated winter events out there, featuring six locations across North America and attracting families from across the globe year after year. Crafted by professional ice artists, each Ice Castles attraction is filled with majestic ice thrones, winding tunnels, slippery slides, and hundreds of thousands of icicles for attendees to explore.
![Featured Image](https://leapevent.tech/wp-content/uploads/ice-castles-2@2x.jpg)
A flurry of challenges arise
Looking ahead
Since that wildly successful 2017-2018 season, Ice Castles continues to move towards a bright future with Leap Event Technology as their trusted partner. When presented with the challenges of this quickly growing pop-up, Leap’s team proved how their solution could address them head-on and add value throughout the entire event lifecycle. Between faster admissions, more streamlined customer support, and more effective marketing campaigns, we’re excited alongside Ice Castles to announce that they’ve garnered an average year-over-year growth of 93% in their ticket sales since working with our enterprise ticketing software, TicketLeap Pro!
Plus, given that TicketLeap Pro is among the wide array of solutions available under Leap Event Technology, this is only the beginning! Our company continues to innovate more ways to enhance the growing number of Ice Castles locations. “There are definitely services and features we want to start implementing,” says Child. “As we continue to grow our brand and develop more events, like our holiday light experience, Christmas in Color, we want to keep using TicketLeap Pro.”
Into the future, not only is Leap Event Technology empowering Ice Castles as their attraction scales, our complete solution can help amplify your events as well. Curious to learn more? Contact our team to learn all the ways we can elevate your event experiences!