Battling Internal Myths to Realize Your True Value | Vatic, Sponsor Session

Strongly held internal beliefs and the recent greedy tactics of major ticketing outlets have warped the conversation about how much to charge for cultural programming. But ultimately, we need to listen to the people who are buying the tickets. Understanding what patrons feel an experience with us is worth is the beginning of finding the right price for our events. Join us for an open conversation about how arts organizations are recognizing their true value and realizing revenue improvement with more effective price management.