Major Gifts, Unlocked: Using PatronManager to Power Your Pipeline

Your next major donor is probably already in your database. The question is: can you find them—and are you tracking the relationship intentionally? In this session, we’ll show you how to leverage PatronManager’s built-in tools and customization options to run a disciplined, insight-driven major gifts program.

You’ll learn practical strategies for segmenting prospects, capturing meaningful cultivation activity, tracking solicitations and gift outcomes, and using data to guide your next best actions. Discover how to unlock the full strategic value of PatronManager to drive more giving, maintain a healthy pipeline, and take a proactive approach to major gift fundraising.