11 VIP Perk Ideas for Music Festivals

With summer comes the start of music lovers’ favorite time of year – festival season! It’s the once-in-a-lifetime chance to witness top artists take the stage in a single day or across multiple days. As an event organizer, you know how important that epic artist lineup is to creating awesome experiences – but why not take it up another level? Building an irresistible VIP package makes the attendee experience truly unforgettable. Plus, it’s sure to help boost your bottom line. In this article, we’ll explore some ideas to build up your music festival’s next epic VIP experience!

Building the Perfect Festival VIP Package

When building VIP packages for your next music festival, it’s important to include top-notch experiences and perks to justify a premium price. Having a limited number of them can show exclusivity and build social proof when attendees see they’ve sold out. You may even consider offering different tiers of VIP packages based on various price levels or types of experiences. For example, one package could be focused on the most luxurious VIP lounge experience, while another may focus on backstage access to your artists. Having these tiers can help you cater to different demographics in your audience, while boosting your revenue.

To ensure the ticket is worth the price while also making a profit, it’s important to also determine what’s included in the VIP ticket package, and what VIPs will have to pay extra for at your festival (e.g. drinks, food, locker rental fee). You may also offer specific perks (e.g. shuttle access, reserved parking) as add-ons to general admission tickets too. Ultimately, you want to ensure your VIP tickets are worth every penny!

Eager to explore some VIP perks ideas to amplify your music festival? Let’s dive right into some ideas to elevate your attendees’ experiences!

1. Exclusive Stage Viewing Access

Experience your favorite artists like never before with an up-close view of your concerts! This VIP perk offers a bucket list experience, allowing you to get super close to the stage or enjoy an elevated view of all the action. To make this even better for festivals in hot regions, put these viewing areas in tented, air-conditioned areas to provide a cool escape while delivering unbeatable views. You’ll allow your VIPs to spend more time enjoying other performances too, since they don’t have to arrive early to secure a prime spot. Not to mention, they’ll have more breathing room and seating above the crowd noise. Plus, they can easily step out for a bathroom break and return to your perfect vantage point. Make the most of your festival experience with this unparalleled access!

2. VIP Lounges

Beat the heat and take a break from the crowds with exclusive VIP lounges! It’s essential to provide ways for all of your guests to stay healthy and keep cool, but you can ensure your VIP guests are super comfortable in these premium areas. In your VIP lounges, offer ample opportunities to cool off from the summer sun with sprinklers, misting fans, additional water refill stations, and air-conditioned bathrooms. Guests can relax with comfy seating, complimentary Wi-Fi, and charging stations while catching live streams of other stages. Dedicated food and drink options, complimentary food credits, or discounted meals make their experience even more worth the cost, with credits conveniently added to their wristbands for easy use at stations.

Enhance the VIP experience further with coolers stocked with complimentary drinks, an all-you-can-eat buffet, and various snacks. Provide VIP guests with more extensive menus than the typical food truck and bar options. By offering these luxurious amenities, you’ll elevate the festival experience for your VIP ticket holders, making it a fantastic selling point for VIP upgrades.

3. Express Lanes

Thanks to express lanes, your VIPs will navigate your festival in no time at all! This VIP perk lets them fast-track their way through check-in, bypassing long lines and getting them into the heart of the action in a flash. Enjoy quicker access to food and drink stations too, so they can indulge in their favorite festival treats without the wait. Plus, skip the queues for other exciting onsite activities (like carnival rides!) so they maximize every moment of fun.

4. Shuttle Service

Let your VIPs enjoy unlimited access to golf carts or shuttles with an exclusive shuttle service! Ideal for festivals spread over large plots of land, this service saves them from miles of walking, allowing them to conserve energy and stay at the festival longer. Hop between stages in no time, making it easy to catch multiple artists performing without missing a beat. This convenient perk lets them focus on the music and the vibrant festival atmosphere rather than navigating your festival grounds, ensuring your VIPs make every moment count!

5. Dedicated Guest Services

Enhance your VIP festival experience with a dedicated concierge personnel! Ensure your VIP guests receive assistance with any needs or questions throughout the day, providing a personalized touch that keeps them focused on enjoying the event. Whether they need directions, help with building their event day schedule in your mobile app, or have other questions, having a guest services team dedicated to help VIPs ensures your experience is seamless for them. 

6. Limited-Time Merch

Looking to amp your festival experience up another notch? Offer exclusive merch, made just for your VIPs! This can include exclusive commemorative gifts like special lanyards, unique tour posters, stylish clear tote bags, and even elegant leather journals. Gift your VIPs an exclusively designed t-shirt or poster that they’ll be proud to get their hands on and share with their friends. To make it even better, offer a dedicated merchandise store in the VIP lounges where you can shop these limited-edition items without the hustle and bustle of the general crowd.

7. Exclusive Events

Take your festival experience to the next level with special events that keep the excitement going all day and night! From vibrant welcome parties to unforgettable after-parties, VIPs can enjoy drinks, dancing, and live entertainment from festival artists in a more intimate setting. Host happy hours where fellow VIPs can sip cocktails, play lawn games, and let loose. And for those looking to add an extra touch of sparkle, set up a braid and glitter salon to get your VIPs decked out for your music festivities!

8. Soundcheck Performance Access

Let guests experience your festival’s behind-the-scenes action by attending the soundchecks of their favorite artists. Imagine being part of a select group of fans who get an intimate, behind-the-scenes look at pre-show soundchecks, hearing exclusive renditions and seeing artists fine-tune their performance firsthand!

While this unique opportunity will allow attendees to connect with the music on a deeper level, it doesn’t stop there! Offering photo ops with select artists immediately after these soundcheck sessions are sure to make lasting memories. With this exclusive access, you’ll see why this perk in a VIP package is a no-brainer for true music lovers!

9. Premium Parking

Enjoy the peace of mind that comes with premium parking! Let your VIPs park with confidence at a convenient spot even when space is limited. This exclusive benefit cuts down the time spent looking for a spot and walking to the venue, allowing them to dive into the festival fun as soon as possible. By offering premium parking, you enable your most devoted attendees to maximize their time enjoying the event, making it a perk worth every penny!

10. Meet & Greet with Artists

What’s even more awesome than getting to hear your favorite musical artists perform in concert? Getting to meet them in person! This indispensable VIP perk unlocks the opportunity for your fans to meet their music inspirations. These meet & greet events could include chances to get a photo op, an autograph, or even some exclusive merch from the artist. 

Be sure to coordinate with each artist and their management team on this in their performance agreement to check that this fits in their tour schedule, determine how you’ll split profits, and ensure ample security is provided.

11. Early Access to Next Year’s VIP Tickets

As a thank you for becoming a VIP, reward these super loyal festival-goers with early access to next year’s VIP tickets, a bonus perk designed to keep them coming back year after year. This exclusive benefit ensures they secure premium, limited spots in your most coveted experiences and VIP lounges before anyone else. By offering early access, you not only show appreciation for their loyalty but also build anticipation to get first dibs on future festivals!

Try Out These Music Festival VIP Package Ideas!

Building an exceptional VIP experience with ideas like these is key to elevating your music festival, transforming a standard festival visit into an unforgettable adventure. Remember, a well-curated VIP package not only elevates the attendee experience but also sets your festival apart, helping to build a loyal fan base eager to return year after year. So, take these VIP perk ideas, tailor them to fit your festival’s unique vibe, and watch as your VIP tickets become the most coveted passes of the season!