How Leap’s Attendee Engagement Solution Enhances Event Experiences

Event technology can help event organizers like you create unforgettable experiences for attendees while capturing valuable data at every touchpoint. At Leap, we’ve developed an advanced attendee engagement solution that achieves just that. From personalized event schedules and real-time data collection to gamified attendee engagement and sponsored experiences, this solution is built for modern events across industries like sports, music, conventions, and attractions.

Our solution comprises two powerful components — mobile apps and onsite activations — designed to work seamlessly together or independently, based on your event’s unique needs. Let’s explore how Leap’s mobile apps and activations can elevate your event to the next level!

What is Our Attendee Engagement Solution? 

Our attendee engagement solution is your ultimate toolkit for experiential marketing. It’s customizable, intuitive, and built to amplify engagement with both our mobile apps and onsite activations. 

• Mobile Apps: Deliver an immersive experience at your fans’ fingertips that keeps them connected to everything your event has to offer.
• Onsite Activations: Engage fans onsite by driving them to check-in points (QR code or RFID scans), provide enhanced in-app or mobile web games and experiences, and gamify the experience with prizing opportunities. Adaptable as app-based and/or standalone web-based solutions, these activations capture valuable data while elevating the fan experience. 

The true differentiator? While some competitors often only provide one or the other, Leap offers both mobile apps and attendee engagement solutions! Whether working together or operating independently, these tools also integrate seamlessly with our other solutions in ticketing and convention management to create an all-in-one event technology solution. 

Now, let’s take a closer look at how these solutions can help boost your attendee engagement!

Our Mobile Apps 

Leap’s mobile apps are packed with features to personalize the attendee experience, increase engagement, and gather critical insights for organizers. We empower our event organizers with full control of the app. That way, they can quickly make updates, adjust widgets, or manage app content themselves in real time without relying on an outside company to make changes. Curious what comes with our mobile app? Here are some of its features that help transform events!

Custom Widgets 

Our customizable widgets put the experience fans want right at their fingertips. Build a truly unique app using our complete collection of widgets, dynamic building blocks that allow you to personalize an attendee’s app based on their interests and in-app registration data. Display event schedules, vendor details, merchandise options, ticket links, and more — all seamlessly on your homescreen. Help build up the excitement with a countdown widget, letting users see how much time is left until a major event kicks off or tickets go live.

Want to showcase your sponsors? Highlight their logos front and center on strategically placed widgets. These sponsored widgets could be displayed to specific attendee segments, ensuring you give these companies the most targeted impressions. You could even take advantage of rotating, weighted banner ads on our widget screens.

Webviews 

Need to showcase part of your website in your mobile app? Our webviews feature lets you integrate any online content directly in the app. Whether attendees want to buy merchandise, secure tickets, or explore more about your offerings, they can access existing webpages like online stores, ticketing platforms, links to sponsors, your lineup’s social media, and more for an uninterrupted in-app experience. Plus, take your data strategy to the next level by passing tracking parameters, like user IDs, onto the URLs, helping you gather deeper insights into attendee behavior. While many competitors charge extra for this feature, we deliver it at no additional cost. It’s a smarter, more integrated way to keep your audience engaged and your data flowing! 

Event Schedules

Empower your attendees to take charge of their event experience with a fully interactive schedule. Display your entire event lineup in a list or timeline view, making it simple for fans to browse through artists, panels, or day-long activities. With just a tap, attendees can favorite the can’t-miss sessions and build a personalized schedule tailored to their unique interests. Plus, easily present all the exciting details — whether it’s performer bios, session descriptions, or key highlights — on dedicated pages for each schedule item.

In-App Data Collection

Whether they’re participating in gamified activities, interacting with lead capture stations, or competing in challenges, our mobile app makes the fan experience super fun while simultaneously giving you invaluable data about how attendees engage with every touchpoint. From registration to activations, all data stays conveniently stored in our CMS platforms, giving you a complete, real-time view of your audience.

Interactive Maps 

Guide your attendees confidently through your event grounds with intuitive, interactive maps that double as their ultimate event companion. Create a virtual display of your venue, available in-app as dynamic image or geo-maps, giving fans a comprehensive and visually engaging way to navigate your event. Leap seamlessly provides both two- and three-dimensional map options with personalized, geo-based wayfinding to ensure your attendees get from Point A to Point B with ease.

Drop pins to highlight key spots like exhibitors, sponsors, or food vendors, while also allowing users to search and filter locations by categories such as vendor type or area. Our “You Are Here” feature with location permissions makes it super easy for attendees to see exactly where they are within your event grounds. With our solution, attendees can even interact directly with image maps, zooming in or tapping specific points of interest for more details.

Our Onsite Activations 

Leap’s activations can be the perfect complement to our mobile apps — or a powerful standalone web solution. With the option to use RFID or QR codes for these sleek gamified experiences, our activations tools are customized for your event and ensure you capture every inch of attendee data! 

Gamification 

Captivate your fans with nonstop engagement, thanks to our gamification offerings! Build custom digital games like spin-to-win or trivia challenges perfectly branded to your events. Add leaderboards to fuel friendly competition, tracking fans’ scores as they complete missions. Elevate the experience even more by offering exclusive perks for achievements, such as discounts, physical prizes, or VIP access for earning badges. You can track attendees’ behaviors during games and activations, turning every interaction into valuable insights. Plus, connect event sponsors directly with attendees, creating premium branding opportunities that are fun and memorable.

Fan Scan 

Our QR codes (also known as “Fan Scans”) will take your event engagement to a whole new level! In its simplest form, these codes help capture leads whenever an attendee scans one to check in somewhere. They also empower attendees to earn badges and climb the leaderboard! Simply use the in-app scanner to participate in onsite activations and scan QR codes displayed around the venue, on the web, or even on printed materials.

As other ideas, you could build a super fun scavenger hunt and strategically place your QR codes to direct traffic to key areas of your venue like specific sponsors’ booths, merchandise stands, or exclusive event highlights. Fans can uncover content like behind the scenes photos, in-app surveys, games, giveaways, or even an email with post-event discounts to extend their engagement beyond the event itself. Every scan provides you with actionable insights, helping you track attendee behavior and understand their interests. Then, use this valuable data to craft highly targeted marketing campaigns for your future events!

Public API 

Instead of sponsors collecting attendee data separately, you can streamline data sharing into a single, unified platform. This allows you to share comprehensive insights with sponsors while maintaining full control over your data flows. With QR codes or RFID credentials, sponsors can tap into valuable attendee insights while blending in with the flow of the fan experience. You can also use our API to integrate with your existing photo and video vendors as well as your survey systems.

Now, fans only need to provide their information once during registration. From that moment on, they can simply enjoy the event while you handle the data. Plus, all of these API integrations can tie into Leap’s gamification features, serving as a centralized point to collect data as attendees gain points for completing your challenges.

In-App Registration

Simplify data capture and supercharge your engagement with our all-in-one solution for your attendees’ registration and digital activities. Attendees can seamlessly sign up, complete any waivers or release forms, then jump right into the action!  Additionally, you can streamline pre-event registration to collect even more data by incentivizing early signups with sweepstakes or exclusive content. All data is consolidated into a central database for future insights. 

Note: you can also manage registrations solely on the web in our activations platform, though it’s most commonly integrated into our mobile app.

Reservations

Give your attendees the power to plan ahead with mobile reservations! Once they’ve registered, they can easily secure their spots in advance, cutting down on long lines and giving them more time to enjoy everything your event has to offer. Thanks to our simple check-in verification process, attendees can get into your scheduled events with ease. This feature will also help you stay in control with seamless capacity management. Set attendee limits for specific sessions, activities, or spaces to ensure everything runs smoothly and everyone gets the best experience possible. Need to cater to different ticket types? No problem! You can limit reservations to match ticket tiers, giving VIP or premium guests priority access when needed.  

Why Choose Leap’s Attendee Engagement Solution? 

Leap’s attendee engagement solution is the ultimate tool to elevate your events, combining powerful mobile apps and experiential marketing activations to better connect with your fans, provide more value to sponsors, and streamline your data collection. That’s why iconic events around the world — from conventions and music festivals to pop-up attractions and major sports leagues — use these Leap solutions to transform their experiences.

Ready to take your event to the next level? Contact Leap today to learn how we can help you create more memorable experiences and capture more data at your events than ever before!