How RedWest Scales Festival Ticketing, Marketing, and Fan Engagement with Leap
Updated on November 6, 2026
Leap delivers results
PARTNERSHIP IN 2024–2026
30K+
Total app downloads
370K+
Total app sessions
670K+
In-app sponsor impressions
1.96M+
Total emails sent
2025: MARKED BY GROWTH
3.54x
Increase in total ticket sales (vs. 2024)
8.85x
Increase in ticketing revenue (vs. 2024)
20x
ROI in 1st three days of running paid ads
10M
People reached through Leap’s campaigns
2026: DRIVEN BY EFFICIENCY
5.45x
ROAS from the full-season campaign
7.58x
ROAS in the final sales push
5x
ROI from email efforts
1.8M+
Social media engagements
*Data collected from RedWest in 2025 & 2026
Key Takeaways from Our Partnership
- Leap has powered RedWest’s ticketing since the festival’s debut in 2024. Then, in 2025, they also leveraged us for their, mobile app, marketing services, and onsite operations. In that second year of the partnership, the festival grew ticketing revenue 8.85x and ticket sales 3.54x!
- With just 60 days before the 2025 festival, Leap took over RedWest’s marketing, ran all their ads, and achieved a 4x increase in sales from RedWest’s paid media investment. The campaigns reached over 10 million people across ten channels.
- Leap partnered with RedWest in 2026 across paid social, search, YouTube, Spotify, email, and SMS. With a focused two-day festival and the prior year’s learnings, our team made the marketing spend more efficient than ever, delivering 5.45x ROAS and $5 for every $1 spent on email.
About RedWest
RedWest is one of the largest country music festivals in the Mountain West, held each year in Salt Lake City against the backdrop of the Rocky Mountains. Created in 2024 to meet Utah’s demand for country music at a massive scale, this multi-day, multi-stage festival has brought stars like Ella Langley, Noah Kahan, Sam Barber, and Kacey Musgraves to the stage alongside the genre’s hottest rising talent.
Growing that fast takes an event technology partner that moves as quickly as RedWest does. Since beginning their partnership in 2024, Leap has powered the festival’s ticketing, mobile app, marketing, and onsite operations.
The Evolution of Leap’s Partnership with RedWest
Leap first partnered with RedWest in February 2024 to run the festival’s high-volume event ticketing for its debut year. Then, in early 2025, RedWest worked with Leap to build its first-ever mobile app. About eight weeks before the 2025 festival, RedWest asked Leap to take over its entire marketing program, and Leap quadrupled its ROI within days.
In 2026, the partnership built on what we learned the year before. Working alongside the RedWest team over a longer stretch of the season (rather than just the final 60 days) gave our team room to test and grow strategies that converted best. As RedWest continues to grow, Leap remains focused on refining the festival’s marketing and elevating the event experience alongside them.
“Leap has given us the confidence to think bigger about what RedWest can become. We’ve been able to scale what we can do thanks to Leap’s technology and marketing team, and we’re excited to continue partnering with them as we expand this festival in the coming years.”
Kevin Colopy
Co-Founder of RedWest
The Full Leap Package for REDWEST
Here’s how each piece of Leap’s event technology came together for fans, staff, artists, and sponsors.
High-Volume Event Ticketing
Leap runs RedWest’s ticketing from the first onsale to the final scan. That includes a fully branded online ticketing page with flexible payments through Afterpay, plus built-in fraud prevention, chargeback protection, and competitive credit card processing rates through Leap’s merchant services.
On festival days, thousands of attendees quickly check in, exchanging their mobile QR tickets for RFID wristbands. Leap manages the box office, ticket fulfillment, and access control across main entrances, VIP areas, and back-of-house zones.
Expert Marketing Services
With 60 days to promote in 2025 and a full season in 2026, Leap has built a marketing program that reaches fans across as many touchpoints as possible to drive ticket sales. This includes social media ads, paid search, email, and SMS campaigns, as well as awareness channels like YouTube and Spotify. In the app, push notifications promoted perks like ticket upgrades and encouraged fans to take part in exclusive experiences.
Onsite, Leap’s content team captured professional footage and photography at the festival, posted them to social media in real time, and turned them into eye-catching assets for future campaigns.
Powerful Mobile App
2025 marked RedWest’s first year with a dedicated mobile app, thanks to Leap. Since then, the app has become a powerful event companion for tens of thousands of fans.
It gives fans customizable schedules and targeted event updates. It also connects them with sponsors through in-app ads and sponsored experiences. Plus, in-app registration through Leap’s activations platform has given RedWest richer attendee data, so it can personalize its offers and messaging.
Onsite Event Operations
As an experienced and coordinated unit, Leap’s onsite team ensured RedWest ran smoothly from load-in to load-out. The team installed and managed all the ticket scanning equipment, facilitated wristband redemption, and provided troubleshooting as needed throughout the event. By managing admissions and access control onsite, Leap helped keep lines moving, staff supported, and fans engaged.
2025 HIGHLIGHT
Elevating their Marketing in Just 60 Days
In 2025, Leap had just 60 days before RedWest to deliver double-digit growth for the second-year festival. By taking full ownership of RedWest’s marketing, Leap saved the festival’s team countless hours during the final build to showtime. Leap acted as both the team doing the work and a consultative partner, bringing data-driven best practices while executing RedWest’s creative vision on every channel.
The campaign ran across ten channels: YouTube, Meta, Snapchat, X, streaming TV (OTT), programmatic display ads, email, programmatic email, organic social, and radio. During the festival, Leap’s videographers captured and published content on the spot, turning live moments into marketing that reached far beyond the fairgrounds.
Here are just a few highlights of the impact of Leap’s marketing efforts:
- RedWest saw a 4x increase in sales with over 20x ROI their paid media investment, within three days of Leap taking over their paid advertising
- Leap created more than 200 creative assets for RedWest
- That content generated over 100 million impressions and over 1 million engagements
- The festival’s social footprint grew by over 25%
This proves that with the right team, even the most ambitious goals are within reach. RedWest’s partnership with Leap is a powerful reminder of what’s possible when a bold vision meets data-driven strategy and expert execution.
“Leap’s marketing team has felt like an extension of our internal team in how they’ve collaborated with us and locked in on our goals. The fact that they were able to deliver this level of growth for us in just weeks before the festival is truly remarkable.”
Damian Benedetti
Co-Founder of RedWest
2026 HIGHLIGHT
Maximizing Every Marketing Dollar
Unlike the previous year, Leap came into the 2026 season with a year of learnings behind us, which helped our team make the most of every ad dollar. We worked alongside RedWest from the lineup announcement in April through festival weekend in October, giving us time to gather more data to learn from. This allowed us to increase investment in strategies and targeting that paid off, while scaling back on what was less effective.
Ads built around the festival poster performed well on Meta, TikTok, and Snapchat, while headliner ads returned about twice as much as ads that featured supporting artists. Organic social media posts carried the campaign even further, earning more than 66 million views across Instagram and Facebook.
The approach paid off most in the final stretch. Because we had more time for awareness and prospecting, we had larger retargeting audiences built up by the time ticket sales mattered most. Fans who had already visited the ticketing page or engaged with RedWest on social media became the top-performing audience on every social platform.
Here are a few highlights from the 2026 season:
- RedWest earned a 5.45x ROAS across the full season
- ROAS climbed to 7.58x during the August through October sales push
- Our email campaigns generated $5 for every $1 spent
- Retargeting campaigns returned 10-14x
- YouTube ads returned 26.6x in the last two weeks before the event
- Instagram and Facebook content earned more than 1.8 million engagements
With a full season of data behind every decision, RedWest now has a proven playbook for getting even more from its marketing budget in 2027 and beyond.
The Promising Future of RedWest
Building on the ticketing, mobile app, marketing, and onsite foundation from year one, Leap refined every campaign and helped RedWest earn a 5.45x return on ad spend in 2026. As RedWest continues to scale, Leap will keep growing right alongside them.
RedWest’s success is one example of how Leap helps live events sell more tickets, connect with fans, and capture more data. If you’re producing a large-scale experience, book a call with our team to see how we can help your event grow!
