How Leap Secured 8.85x Ticketing Revenue for REDWEST
Leap delivers results
3.54x
Increase in overall ticket sales
8.85x
Increase in ticketing revenue
18K+
Total mobile app downloads
270K+
Total sessions in mobile app
480K+
Total impressions of in-app banners
4x
ROAS within days of taking over marketing
10 million
Fans reached with Leap campaigns
25%
Growth in social footprint
*Data collected from REDWEST in 2025 (vs. 2024)
About REDWEST
Held in Salt Lake City each year, REDWEST is America’s largest country music festival in the Mountain West, set against the majestic backdrop of the towering Rocky Mountains. Spanning three days across multiple stages, this festival brings together the biggest stars in country music like Kacey Musgraves, Noah Kahan, and The Red Stray Clays, alongside the genre’s hottest rising talents. With country artists consistently selling out shows across Utah, REDWEST was created in 2024 to meet this demand on a massive scale and deliver a premium festival experience for fans across the United States.
For REDWEST, success meant partnering with an event technology provider that could move as fast and as decisively as they do. That’s why they teamed up with Leap Event Technology for the first time in 2025 to power all the ticketing, marketing, and fan engagement for their three-day festival. The result? An elevated fan experience, scalable event technology, and a marketing engine that delivered 4x return on ad spend in just 60 days.
Let’s explore how Leap helped take REDWEST to the next level and how this partnership is only getting started.
How Leap’s Partnership with REDWEST Began
Leap initially signed with REDWEST in March 2025 to manage their high-volume event ticketing and develop the festival’s first-ever mobile app.
Then, in August 2025 – roughly eight weeks before the festival – REDWEST made a bold decision. They tasked Leap with taking over all their marketing efforts leading up to the event in October. Rather than a slow ramp-up, Leap stepped in mid-flight, assuming full responsibility of all digital advertising, email campaigns, and social media across every major channel for REDWEST. Despite the compressed timeline, Leap’s team delivered immediate impact, driving explosive growth and measurable ROI in a short timeframe.
Looking ahead to 2026 and beyond, REDWEST and Leap are taking advantage of a full year of preparation, unlocking even greater potential across marketing, ticketing, mobile engagement, and onsite activations.
“Leap has given us the confidence to think bigger about what REDWEST can become. We’ve been able to scale what we can do thanks to Leap’s technology and marketing team, and we’re excited to continue partnering with them as we expand this festival in the coming years.”
Kevin Colopy
Co-Founder of REDWEST
The Full Leap Package for REDWEST
For the REDWEST festival in 2025, Leap served as the ultimate source of event technology – working hard behind the scenes to ensure a seamless experience for fans, staff, artists, and sponsors alike. Here’s how each piece came together.
High-Volume Event Ticketing
Leap powered REDWEST’s ticketing for over 40,000 attendees from start to finish, delivering a smooth experience for both festival-goers and staff. From a high-volume on-sale to a fully branded ticket-buying experience, Leap ensured fans could purchase their tickets with confidence, including a flexible payment option through Afterpay.
Once onsite, thousands of attendees were quickly checked in, exchanging their mobile QR tickets for RFID wristbands. Leap handled all ticket fulfillment and access control across main entrances, VIP areas, and back-of-house zones. Plus, with Leap’s merchant services working behind the scenes, REDWEST also benefited from built-in fraud prevention, chargeback protection, and competitive credit card processing rates.
Expert Marketing Services
For the 60 days leading up to the festival, Leap managed all digital ads, email campaigns, and social channels for REDWEST. They collaborated with REDWEST’s team to align their creative, media, and messaging across platforms. During the festival, Leap’s marketing team was onsite capturing content in real time. By the end, Leap had successfully implemented a high-performance marketing engine built under pressure and proven by results.
Powerful Mobile App
2025 marked REDWEST’s first year with a dedicated mobile app. This served as a powerful hub for fan engagement and sponsor activation. For example, Leap partnered with REDWEST’s sponsorship sales team to unlock new revenue opportunities through in-app advertising and sponsor-powered fan experiences. For attendees, the app delivered real-time schedules, customizable artists lineups, and targeted notifications with promotions and essential event updates. In-app registration also enabled valuable data capture, giving REDWEST deeper insights into their attendees and laying the groundwork for more optimized engagement in the future.
Onsite Event Operations
As an experienced and coordinated unit, Leap’s onsite event operations team ensured REDWEST ran smoothly from load-in to load-out. The team installed and managed all the ticket scanning equipment, facilitated wristband redemption, and provided troubleshooting as needed throughout the event. By managing admissions and access control onsite, Leap helped keep lines moving, staff supported, and fans engaged.
Elevating their Marketing in Just 60 Days
Leap was given quite the challenge: achieve double-digit growth for a second-year country music festival with just eight weeks to make it happen. By taking full ownership of REDWEST’s marketing, Leap saved the festival’s team countless hours during an already high-pressure build to showtime. A true extension of REDWEST’s marketing team, Leap served as both an implementation engine and a consultative partner, bringing their data-driven best practices to the table while faithfully executing REDWEST’s creative vision across every channel.
To deliver results at speed, Leap managed a complex multi-week campaign spanning the following ten channels: YouTube, Facebook, Instagram, Snapchat, X, OTT streaming services, programmatic display ads, email, TikTok, and radio. Throughout the festival, a dedicated team of videographers with Leap captured, edited, and published content on the spot. This was key to turning those live moments into powerful marketing assets that drove social momentum and reach far beyond the fairgrounds.
Here are just a few highlights of the impact of Leap’s marketing efforts:
- REDWEST’s return on ad spend quadrupled within days of Leap taking over.
- Leap created more than 200 creative assets for REDWEST.
- This content generated over 100 million impressions and over 1 million customer engagements.
- The festival’s social footprint grew by over 25%.
- By the time of the festival, REDWEST became one of the fastest-growing country music festivals ever.
All of that was done in just 60 days. This proves that with the right team, even the most ambitious goals are within reach. REDWEST’s partnership with Leap is a powerful reminder of what’s possible when a bold vision meets data-driven strategy and expert execution.
“Leap’s marketing team has felt like an extension of our internal team in how they’ve collaborated with us and locked in on our goals. The fact that they were able to deliver this level of growth for us in just weeks before the festival is truly remarkable.”
Damian Benedetti
Co-Founder of REDWEST
Looking Ahead to 2026 and Beyond
In the years ahead, this partnership will continue to expand across ticketing, mobile engagement, onsite activations, and sponsor-driven fan experiences. With a full year to plan on the marketing side, Leap’s promotional strategies will invest in artist partnerships, influencer amplification, and more robust campaigns to drive even greater ticket sales. After all, if the results Leap drove in 2025 were impressive under pressure, imagine what we’re capable of in the future with even more time to plan!
REDWEST’s success is just one example of how Leap Event Technology empowers live events to sell more tickets, engage fans more deeply, and scale with confidence. If you’re producing a large-scale event and looking to elevate your technology, marketing, and operations, contact our team to learn how we can help elevate your experience.
